Study: My Understanding of Marketing

Instagram – The Effective Marketing Platform The practice of marketing products and services traces its roots to many years ago. Marketing has however been evolving as time goes by. In earlier days, marketing used to be done mainly using advertisements on print, audio and visual media. The internet however came to change much of what was happening in the past. Platforms on which to advertise increased with the coverage also increasing. One such platform that is internet based is the social media. Social media commands an almost fifty percent following from every corner of the world. Marketing on social media has therefore become very important. Instagram which is a social media platform has particularly gained popularity. The fact that it supports image hosting makes it very unique. How is effective marketing on Instagram achieved? There are several important factors of consideration that would help in boosting marketing on Instagram. First of all, since Instagram uses hashtags, it is important to use them and use them well. Make your hashtags as interactive as possible. Case in point is having a hashtag on which followers can attach their photographs. This causes excitement hence attracting more people to your product.
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The second strategy is to ensure that you use all other social media platforms to post adverts that link to Instagram. The term used for this invention is cross promoting that is aimed at attracting more people to your product. If you use this method and have attractive hashtags you will surely register more sales. Ensure also that you make posts moderately so that you do not fatigue your customers. Posts that are updated twice a day are ideal. If you post very regularly it can lead to boredom on customers.
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Appreciation is a sure way to make a customer feel great. In line with this, make sure that there is interaction between you and your customers. How would such interaction be created? It is common for customers to post comments after seeing a product on Instagram. A simple reply to the comment would make the customer feel appreciated. A reply serves to create more interest from the customer to the product. Creativity is an important attribute of any business person. On Instagram, you become creative by ensuring that you post innovative pictures about your product. Creative images usually catch the eye easily. Ensure that your images do not look ordinary since they can be by-passed easily without being noticed. Finally, Instagram usually has inbuilt tools to help people increase their likes. Among the tools are business profiles and email links. Take advantage of such tools to boost the number of likes on your popular hashtags. The above named strategies can be applied well and would definitely make Instagram a very effective marketing tool.